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Knowing how to write a marketing plan can mean the difference between scattershot marketing well-thought-out marketing that helps grow your business.

When you own a small business, you and your company image are entwined. By making your personal branding efforts a priority, you can boost awareness of your company and attract new customers.

If you want to be productive and professional when working from home, you must create a home office that matches your aspirations.

Did you miss the inaugural National Small Business Week Virtual Conference? You still have the opportunity to watch the sessions on-demand.

Thinking about your personal business preferences will help you to identify how various businesses will fit your own management style. Read more

This article discusses the most important aspects of attracting new applicants to your company. You may not be able to provide everything on the list, if you can find an applicant who desperately wants something that you can provide, you have a much better chance of bringing them on board.

54% of America's small business owners are over 50. They’re harnessing their sizable professional networks, decades of experience and financial assets to start and grow their businesses.

36 percent of self-employed workers do not pay taxes. Why? How can these entrepreneurs avoid being audited?

As an employer, you’re responsible for understanding and upholding legally allowed absences. Which ones do you know about? And is your business in compliance? Read more

To prosper in today’s environment, small retailers need to adapt to the ever-changing market. Here, we define four additional best practices store managers can adopt to improve store operations.